This page is your go-to reference for understanding what each metric means, how it’s calculated, and where to find it in the Citivus dashboard.
Brand metrics
These metrics measure your brand’s overall performance across all monitored prompts and providers.
Mention rate
| Detail | Value |
|---|
| Found on | Overview, Prompts Monitor |
| What it measures | The percentage of AI responses that mention your brand |
| Formula | (Responses mentioning your brand / Total responses) x 100 |
| Example | 14 mentions in 24 total responses = 58.33% |
| Change indicator | Compares current period to the equivalent previous period |
Net brand sentiment
| Detail | Value |
|---|
| Found on | Overview, Ranking table |
| What it measures | The balance of positive vs. negative brand mentions |
| Scale | Ranges from deeply negative to highly positive (e.g., “+38”) |
| Change indicator | Shows whether sentiment is trending up or down |
Sentiment is independent of visibility. A brand can have a low mention rate but high sentiment (rarely mentioned, but when it is, it’s very positive). Conversely, a brand can have high visibility but declining sentiment. Both dimensions matter.
Total mentions
| Detail | Value |
|---|
| Found on | Overview |
| What it measures | Raw count of AI responses that included your brand |
| Display | Shown as “X / Y” where X = mentions, Y = total responses |
| Change indicator | The absolute change in mention count |
Average rank
| Detail | Value |
|---|
| Found on | Prompts Monitor (per prompt), Competitors page |
| What it measures | Your brand’s average position when mentioned in AI responses |
| Scale | #1 (first mentioned) is best; higher numbers = lower position |
| Example | Appearing as #2 in some responses and #4 in others = #3.0 avg |
Visibility score
| Detail | Value |
|---|
| Found on | Overview (time-series chart) |
| What it measures | Daily mention rate plotted over time |
| Display | Line chart with 0%-100% Y-axis |
| Use case | Identifying trends, comparing daily performance, spotting drops |
Prompt metrics
These metrics apply to individual prompts on the Prompts Monitor page and prompt detail pages.
Prompt mention rate
| Detail | Value |
|---|
| Found on | Prompts Monitor table, Prompt detail page |
| What it measures | Percentage of responses for this specific prompt that mention your brand |
| Scope | Per-prompt (not aggregated across all prompts) |
| Change indicator | ”vs last period” shows percentage point change |
Prompt average rank
| Detail | Value |
|---|
| Found on | Prompts Monitor table, Prompt detail page |
| What it measures | Your brand’s average rank position for this specific prompt |
| Display | Shown as “#X.X” (e.g., “#2.9”) |
Prompt net sentiment
| Detail | Value |
|---|
| Found on | Prompts Monitor table, Prompt detail page |
| What it measures | Sentiment balance for this specific prompt’s responses |
Prompt status
| Status | Criteria |
|---|
| Top performer | Strong mention rate, consistent rankings |
| Low visibility | Brand mentioned in fewer than 30% of responses |
| Active | Prompt is running and collecting data |
| Stopped | Prompt is paused, not collecting new data |
Total responses
| Detail | Value |
|---|
| Found on | Prompt detail page |
| What it measures | Total number of AI responses collected for this prompt since it was created |
| Example | ”374 Total Responses” across all providers since prompt creation |
Competitor metrics
These metrics appear on the Competitors page and competitor comparison views.
Co-mentions
| Detail | Value |
|---|
| Found on | Competitors table |
| What it measures | Number of times a competitor appeared in the same response as your brand |
| Why it matters | High co-mentions = direct competitor in AI search |
Competitor share of voice
| Detail | Value |
|---|
| Found on | Competitors table |
| What it measures | The competitor’s percentage of total brand mentions across all your prompts |
| Formula | (Competitor mentions / Total brand mentions across all responses) x 100 |
Growth
| Detail | Value |
|---|
| Found on | Competitors table |
| What it measures | Percentage change in competitor’s share of voice |
| Positive (+) | Competitor is gaining ground |
| Negative (-) | Competitor is losing ground |
Threat level
| Level | What it means |
|---|
| High | Strong mentions, growing share, frequent co-mentions — active threat |
| Medium | Moderate activity with some growth signals — worth monitoring |
| Low | Minimal presence or declining — not currently a major factor |
Threat score (emerging threats)
| Detail | Value |
|---|
| Found on | Competitors > Emerging Threats section |
| What it measures | AI-calculated score (1-10) based on mention frequency, positioning, and co-mention patterns |
| 7+ | Immediate or growing threat — consider tracking |
| 4-6 | Moderate activity — monitor periodically |
| 1-3 | Low signal — likely not a significant competitor |
Source metrics
These metrics appear on the Sources page and in source-related sections across the app.
Citations
| Detail | Value |
|---|
| Found on | Overview, Sources page, Prompt detail page |
| What it measures | The number of times a domain or URL was cited in AI responses |
| Overview context | Total citations across all responses mentioning your brand |
| Sources context | Per-domain or per-URL citation count |
Unique sources / total unique domains
| Detail | Value |
|---|
| Found on | Overview, Sources page |
| What it measures | Count of distinct domains appearing in your AI search results |
Total URLs
| Detail | Value |
|---|
| Found on | Sources page |
| What it measures | Count of distinct page-level URLs across all citations |
My brand citations
| Detail | Value |
|---|
| Found on | Sources page |
| What it measures | How many times your own website was cited as a source |
| Display | Shown as count and percentage of total |
Source share of voice
| Detail | Value |
|---|
| Found on | Sources > Domains/URLs tables |
| What it measures | Your brand’s citation share within responses that cite a specific domain |
| Two indicators | Green (your brand %) and Red (competitors %) |
Brand mention rate vs. source share of voice — Mention Rate = How often your brand appears in AI responses (brand-level metric). Source Share of Voice = How often your brand appears in responses that cite a specific domain (source-level metric). A domain can have 100% competition share of voice — meaning AI always mentions competitors when citing that domain but never your brand.
AI provider share
| Detail | Value |
|---|
| Found on | Overview > AI Providers Performance |
| What it measures | Distribution of your brand mentions across AI providers |
| Example | ChatGPT: 57.1% share, Perplexity: 42.9% share |
Share of voice (prompt-level)
| Detail | Value |
|---|
| Found on | Prompt detail page > Performance Breakdown |
| What it measures | Your brand’s percentage of total brand mentions for a specific prompt |
| Display | Pie chart with your brand % vs. “Others” % |
| Notable changes | Shows trending brands gaining or losing mentions |
Change indicators
Throughout Citivus, you’ll see change indicators that show how metrics have shifted compared to the previous equivalent period:
| Indicator | Meaning |
|---|
| Green arrow up + positive % | Improvement — the metric has increased |
| Red arrow down + negative % | Decline — the metric has decreased |
| Gray “0%” or “No change” | Stable — no significant change detected |
