Citivus Docs — AI Search Analytics & Brand Monitoring

This page is your go-to reference for understanding what each metric means, how it’s calculated, and where to find it in the Citivus dashboard.

Brand metrics

These metrics measure your brand’s overall performance across all monitored prompts and providers.

Mention rate

Detail	Value
Found on	Overview, Prompts Monitor
What it measures	The percentage of AI responses that mention your brand
Formula	(Responses mentioning your brand / Total responses) x 100
Example	14 mentions in 24 total responses = 58.33%
Change indicator	Compares current period to the equivalent previous period

A higher mention rate means AI assistants are more likely to recommend or reference your brand. This is your primary visibility metric.

Net brand sentiment

Detail	Value
Found on	Overview, Ranking table
What it measures	The balance of positive vs. negative brand mentions
Scale	Ranges from deeply negative to highly positive (e.g., “+38”)
Change indicator	Shows whether sentiment is trending up or down

Sentiment is calculated by analyzing the language used when AI assistants mention your brand. A score of “+38” means there’s a strong positive bias in how your brand is described.

Sentiment is independent of visibility. A brand can have a low mention rate but high sentiment (rarely mentioned, but when it is, it’s very positive). Conversely, a brand can have high visibility but declining sentiment. Both dimensions matter.

Total mentions

Detail	Value
Found on	Overview
What it measures	Raw count of AI responses that included your brand
Display	Shown as “X / Y” where X = mentions, Y = total responses
Change indicator	The absolute change in mention count

Average rank

Detail	Value
Found on	Prompts Monitor (per prompt), Competitors page
What it measures	Your brand’s average position when mentioned in AI responses
Scale	#1 (first mentioned) is best; higher numbers = lower position
Example	Appearing as #2 in some responses and #4 in others = #3.0 avg

Visibility score

Detail	Value
Found on	Overview (time-series chart)
What it measures	Daily mention rate plotted over time
Display	Line chart with 0%-100% Y-axis
Use case	Identifying trends, comparing daily performance, spotting drops

Prompt metrics

These metrics apply to individual prompts on the Prompts Monitor page and prompt detail pages.

Prompt mention rate

Detail	Value
Found on	Prompts Monitor table, Prompt detail page
What it measures	Percentage of responses for this specific prompt that mention your brand
Scope	Per-prompt (not aggregated across all prompts)
Change indicator	”vs last period” shows percentage point change

Prompt average rank

Detail	Value
Found on	Prompts Monitor table, Prompt detail page
What it measures	Your brand’s average rank position for this specific prompt
Display	Shown as “#X.X” (e.g., “#2.9”)

Prompt net sentiment

Detail	Value
Found on	Prompts Monitor table, Prompt detail page
What it measures	Sentiment balance for this specific prompt’s responses

Prompt status

Status	Criteria
Top performer	Strong mention rate, consistent rankings
Low visibility	Brand mentioned in fewer than 30% of responses
Active	Prompt is running and collecting data
Stopped	Prompt is paused, not collecting new data

Total responses

Detail	Value
Found on	Prompt detail page
What it measures	Total number of AI responses collected for this prompt since it was created
Example	”374 Total Responses” across all providers since prompt creation

Competitor metrics

These metrics appear on the Competitors page and competitor comparison views.

Co-mentions

Detail	Value
Found on	Competitors table
What it measures	Number of times a competitor appeared in the same response as your brand
Why it matters	High co-mentions = direct competitor in AI search

Detail	Value
Found on	Competitors table
What it measures	The competitor’s percentage of total brand mentions across all your prompts
Formula	(Competitor mentions / Total brand mentions across all responses) x 100

Growth

Detail	Value
Found on	Competitors table
What it measures	Percentage change in competitor’s share of voice
Positive (+)	Competitor is gaining ground
Negative (-)	Competitor is losing ground

Threat level

Level	What it means
High	Strong mentions, growing share, frequent co-mentions — active threat
Medium	Moderate activity with some growth signals — worth monitoring
Low	Minimal presence or declining — not currently a major factor

Threat score (emerging threats)

Detail	Value
Found on	Competitors > Emerging Threats section
What it measures	AI-calculated score (1-10) based on mention frequency, positioning, and co-mention patterns
7+	Immediate or growing threat — consider tracking
4-6	Moderate activity — monitor periodically
1-3	Low signal — likely not a significant competitor

Source metrics

These metrics appear on the Sources page and in source-related sections across the app.

Citations

Detail	Value
Found on	Overview, Sources page, Prompt detail page
What it measures	The number of times a domain or URL was cited in AI responses
Overview context	Total citations across all responses mentioning your brand
Sources context	Per-domain or per-URL citation count

Unique sources / total unique domains

Detail	Value
Found on	Overview, Sources page
What it measures	Count of distinct domains appearing in your AI search results

Total URLs

Detail	Value
Found on	Sources page
What it measures	Count of distinct page-level URLs across all citations

My brand citations

Detail	Value
Found on	Sources page
What it measures	How many times your own website was cited as a source
Display	Shown as count and percentage of total

Detail	Value
Found on	Sources > Domains/URLs tables
What it measures	Your brand’s citation share within responses that cite a specific domain
Two indicators	Green (your brand %) and Red (competitors %)

Brand mention rate vs. source share of voice — Mention Rate = How often your brand appears in AI responses (brand-level metric). Source Share of Voice = How often your brand appears in responses that cite a specific domain (source-level metric). A domain can have 100% competition share of voice — meaning AI always mentions competitors when citing that domain but never your brand.

Performance metrics

Detail	Value
Found on	Overview > AI Providers Performance
What it measures	Distribution of your brand mentions across AI providers
Example	ChatGPT: 57.1% share, Perplexity: 42.9% share

Detail	Value
Found on	Prompt detail page > Performance Breakdown
What it measures	Your brand’s percentage of total brand mentions for a specific prompt
Display	Pie chart with your brand % vs. “Others” %
Notable changes	Shows trending brands gaining or losing mentions

Change indicators

Throughout Citivus, you’ll see change indicators that show how metrics have shifted compared to the previous equivalent period:

Indicator	Meaning
Green arrow up + positive %	Improvement — the metric has increased
Red arrow down + negative %	Decline — the metric has decreased
Gray “0%” or “No change”	Stable — no significant change detected

Change indicators always compare the current selected time period against the equivalent previous period. For example, if you’re viewing “Last 7 days,” the change compares this week against the previous week.

Reference

Metrics overview

Brand metrics

Mention rate

Net brand sentiment

Total mentions

Average rank

Visibility score

Prompt metrics

Prompt mention rate

Prompt average rank

Prompt net sentiment

Prompt status

Total responses

Competitor metrics

Co-mentions

Growth

Threat level

Threat score (emerging threats)

Source metrics

Citations

Unique sources / total unique domains

Total URLs

My brand citations

Performance metrics

Change indicators

​Brand metrics

​Mention rate

​Net brand sentiment

​Total mentions

​Average rank

​Visibility score

​Prompt metrics

​Prompt mention rate

​Prompt average rank

​Prompt net sentiment

​Prompt status

​Total responses

​Competitor metrics

​Co-mentions

​Competitor share of voice

​Growth

​Threat level

​Threat score (emerging threats)

​Source metrics

​Citations

​Unique sources / total unique domains

​Total URLs

​My brand citations

​Source share of voice

​Performance metrics

​AI provider share

​Share of voice (prompt-level)

​Change indicators

Brand metrics

Mention rate

Net brand sentiment

Total mentions

Average rank

Visibility score

Prompt metrics

Prompt mention rate

Prompt average rank

Prompt net sentiment

Prompt status

Total responses

Competitor metrics

Co-mentions

Competitor share of voice

Growth

Threat level

Threat score (emerging threats)

Source metrics

Citations

Unique sources / total unique domains

Total URLs

My brand citations

Source share of voice

Performance metrics

AI provider share

Share of voice (prompt-level)

Change indicators